Monday 12 October 2015

Trade Cards - part 5

R. H. Macy & Co, New York

Victorian trade cards became an early form of collectible advertising, particularly in the United States. Popularised after the Civil war by businesses, they offer a colourful and diverse look at popular culture and society in the late 1800s.

The advent of lithography in the 1870s made it possible to mass-produce them in colour, leading to a golden age from 1876 to the early 1900s, when halftone printed newspaper and magazine advertisements became more economical.


Trade cards typically had a picture on one side and an advertisement on the other.


This is part 5 of a 6-part series on Trade Cards. For other examples see part 1 - 4 also.




People's Tea Co.

Peter Hendersen & Co. 
Bouquet Collection of Roses

Phenix Insurance ( die-cut ) front

Phenix Insurance ( die-cut ) back

Philip Conway, Jr., Practical Shirt Maker, Philadelphia

Philip Conway, Jr., Practical Shirt Maker, Philadelphia

Pillsbury's Flour

Quaker Oats

Quaker Oats

Rex Brand, Omaha, Nebraska ( die-cut and folded ) 
outside front and back

Rex Brand, Omaha, Nebraska ( die-cut and folded ) 
inside

Rex Brand, Omaha, Nebraska ( die-cut )

Rice's Seeds

Ricksecker's Dentaroma

Rough on Rats

Rumford Chemical Works, Providence, RI

Russell, Morgan & Co. Label Manufacturers, Cincinnati

Russell, Morgan & Co. Label Manufacturers, Cincinnati

Russell, Morgan & Co. Label Manufacturers, Cincinnati

Russell, Morgan & Co. Label Manufacturers, Cincinnati

Russell, Morgan & Co. Label Manufacturers, Cincinnati

Rutland Lining for Stoves

S. L. George, Waterton, NY

S. Packard & Co.

Sanford's Camphor Ice

Santa Claus Soap ( die-cut )

Sapolio ( die-cut )

Scott's Emulsion

Scott's Emulsion


Seeley Brothers Fine Varnishes and Enamel Oil Finish

Seven Barks

Sing Chong Company Inc. San Francisco

Soapine

Soapine

Solar Tip Shoes

Souder & Bright, Columbus, Ohio

St, Jacobs Oil

Standard Fire Insurance Company 1880

Standard Screw Fastened Shoes

Standard Screw Fastened Shoes

Stark Brothers, Milwaukee

Sterling Stoves

Stern & Sonneborn, Paterson, NJ

Strong, Brooklyn, NY

Sunshine Publishing Company ( Trade Cards ), Philadelphia, PA

Syrup of Figs

T. J. Lucas

Tea Plant

The Alden Fruit Vinegar

The Domestic Sewing Machine Co.

The Huntingdon Piano Company, Shelton, Connecticut ( die-cut ) front

The Huntingdon Piano Company, Shelton, Connecticut ( die-cut ) back

The Ithaca Organ

The Singer MFG Co., NY

The Singer MFG Co., NY

The Sterling Company, Derby, Connecticut ( die-cut ) front

The Sterling Company, Derby, Connecticut ( die-cut ) back

The United Brand Shirts ( die-cut with moving part ) see below

The United Brand Shirts ( die-cut with moving part )


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